The design of a product is extremely distinctive for the image of a company and is often a strategic tool for positioning brands on the market.
In fact, it is no mystery that the consumer, when faced with products having the same practical utility, chooses the one whose external appearance strikes his attention the most. Protecting such a valid tool gives it a further prestige, that is the possibility of publicly boasting a recognition of the uniqueness of the product of its kind. Design, therefore, is not only capable of being a valid marketing strategy but has the potential to raise the quality of the industry.
By definition, design is everything that externally characterizes a product and gives it a recognizable image; precisely for this reason, it is within the immediate reach of the public, becoming more susceptible to embezzlement or copying. Therefore, in order not to frustrate the intellectual and economic investments that lie behind the design, it was considered necessary to create some methods of protection aimed at guaranteeing economic relations within commercial environments, the most effective of which is the Registered Design. These protection tools guarantee those who use them an exclusive right on the external shape of the product, allowing the owner to take legal actions to protect their right against imitators.
Our design services include:
- prior art searches and related registrability opinions
- national and international patents and trade marks registering, managing and maintenance
- maturity management of registered designs or models portfolios